As founder of Unigift DZ, I launched and scaled an innovative e‑commerce platform in Algeria, specializing in curated gifts and lifestyle products. I was responsible for developing the business model, managing operations, and driving digital marketing strategies that positioned the brand in a competitive online retail market.

Key contributions include:

Business Development: Built the company from concept to execution, establishing supplier partnerships and managing logistics.

Digital Marketing & Sales: Designed and executed social media campaigns, optimized online presence, and increased customer acquisition through targeted content and promotions.

Project & Team Management: Oversaw day‑to‑day operations, coordinated with cross‑functional teams, and implemented efficient workflows to ensure smooth service delivery.

Customer Experience: Developed a customer‑centric approach, enhancing satisfaction and retention through personalized offerings and responsive support.

Through Unigift DZ, I gained hands‑on experience in entrepreneurship, e‑commerce growth, and digital trade, while contributing to the evolution of Algeria’s online retail landscape.

Led the digital marketing strategy for a leading food and beverages company, driving brand visibility, customer engagement, and revenue growth in a competitive market. Oversaw multi‑channel campaigns across social media, content, and paid advertising, ensuring alignment with business objectives and consumer trends.

Key Contributions:
-Strategic Leadership: Designed and executed digital marketing plans that strengthened brand positioning and expanded market share.
-Social Media & Content: Managed creative campaigns across platforms, producing engaging content that boosted audience reach and loyalty.
-Sales Enablement: Collaborated with sales teams to align digital initiatives with promotions, increasing lead generation and conversion rates.
-Project Management: Directed cross‑functional teams, optimized workflows, and ensured timely delivery of high‑impact campaigns.

Analytics & Insights:
Leveraged data to measure performance, refine strategies, and maximize ROI.
Result:
Consistently delivered measurable growth in brand awareness, customer acquisition, and sales, positioning the company as a trusted player in Algeria’s food and beverages sector.

Contributed to the growth of a dynamic web development company by creating and managing digital content that enhanced brand visibility and client engagement. Collaborated closely with developers, designers, and project managers to deliver content aligned with technical solutions and client needs.

Key Contributions:
-Content Strategy: Developed website copy, blog articles, and marketing materials tailored to diverse industries and audiences.
-SEO & Optimization: Applied SEO best practices to improve search rankings and drive organic traffic.
-Cross‑Functional Collaboration: Partnered with design and development teams to ensure content complemented user experience and technical functionality.
-Client Engagement: Produced clear, compelling content that strengthened client communication and showcased project outcomes.
-Digital Marketing Support: Assisted in social media and campaign content creation, boosting online presence and lead generation.

Result: Helped position the company as a trusted provider of web solutions in Algeria by delivering impactful content that bridged technical expertise with audience needs.

Completed 3 years of a Bachelor degree in English Literature and civilization. Studied various modules of Literature  and methodology such as: Social; American & British civilizations, classic & modern literature, linguistics, translation ( arabic/french/English), phonetics, French,   methodology, didactics, psychology and English for specific purposes .
Key skills learned are: research and